AN OPEN LETTER TO THE "FOODIES"

Dear "Foodies",

We met at a fast food restaurant, a friend's house, in a convenience store, wherever, you chose me, out of an array of colourful options.

You took pride in the 100+ likes you gained on Instagram from photos with me. 

You devoured every moment with me, because I was there when you were lonely, and I was there when you had a great night with your best friends. I've seen you in all your glory, celebrations for passing your exams, crying over the friend who betrayed you, and being sick on your bathroom floor after a night out. 

So it began like that. I set out to lure you in, and now you're determined for more.

Ultimately, I'm so glad I'm the latest trend. Because quite frankly, people used to neglect us quite a bit.

A sincere thank you, for choosing me.

I look foward to seeing you very soon,
Your favourite,

MOUTHWATERING JUICY BURGER (with extra mature cheddar cheese, gherkins, extra layer of meat, jalapeno, mushrooms, pickles, tomato sauce, mayonnaise, mustard, lettuce, tomatoes, caramelised onions, chilli, spinach, bacon, fried egg, and more cheese, with my dear friend, fries and the handful of salad that no one seems to touch.)

---------------------

Having been taken by storm with the burger boom, with over 3million posts with the hashtag #burger on Instagram up to date, humans are craving every type of burger out there in every corner of the globe.  This is evident by just searching the term 'burger' in Google Trends, which portrays the ever increasing interest in burgers and its popularity in a variety of countries.

Global production of meat is forecasted to more than double from 229 million tonnes in 1999/01 to 465 million tonnes in 2050. The environmental impact per unit of livestock production must be cut by half, just to avoid increasing the level of damage beyond its present level.


With entrepreneurs taking this opportunity to exploit this trend, crazy burger ideas have been brought to the market, such as the 'Glamburger' costing an arm and a leg (in other words, £1,100) in Chelsea, in exchange for the most extravagant ingredients which include black truffle, Himalayan salt and a gold leaf.

Ultimately, "burgers are culinary survivors: They can adapt no matter where mainstream tastes flow." The burger trend can evolve in ways to ensure its survival with new trendy ingredients.

After this introduction, you may be seduced by the idea of reaching for a big juicy burger whilst you finish reading this post, perhaps its worth stopping for a minute to realise the real value of what you're eating.

Yes, we've been there, taught that. Burgers (and pizza, chips, soda bla bla bla) are bad for your health, don't eat them. Well, we all thought we're old enough to deal with what we put into our bodies, and lets face it, all this controversy is only applicable to small kids who can't control themselves.

Wrong.

In the traditional sense, yes, burgers are bad for you. Too much fat, sodium and whatnot.

But on a macro level, eating burgers (and meat in general for that matter) is harming the earth. How so, you ask.

A report from the Food and Agriculture Organisation of the United Nations (FAO) cited livestock production as "one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global." 

"The environmental damage by the livestock sector goes far beyond the sector; it also goes beyond agriculture."

DID YOU KNOW? 

Livestock production accounts for 18% of global greenhouse gas emissions; more than the world's cars and SUV's combined.

When put into perspective, those juicy addictive burgers are no longer just a health risk but a risk to the world. 

The consumption of meat is a huge interest to me personally, as I have always lived under the impression that a bit of meat is good for the body and have never thought twice about how it could be harmful to the environment. Being a 'good human' (if I should say so myself), recycling where possible, walking instead of driving a car and even keeping food waste as compost made me think I was putting in more than my two cents, surely! After reading more on meat consumption, I have become intrigued in the scientific journals that point to the harmful effects on the planet.

Throughout this blog, I will be providing more information regarding meat consumption, its impacts and potential effects on global warming and other environmental impacts as a consequence of meat production. 

Make sure to come back to check for the latest posts!

Happy Meatless Monday!

Tune in next Monday for a new post on the origins of the meat trend!